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Privacy Policy
Choice AMC Pvt Ltd (“we”, “our”, or “us”) is committed to protecting the privacy of its investors, clients, distributors, and visitors to its platforms (“Information Provider” / “You”). This Privacy Policy outlines how we collect, use, share, retain, and safeguard your personal information in compliance with applicable laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Prevention of Money Laundering Act, 2002, and the Mutual Funds Master Circular 2024 as well as the Cybersecurity and Cyber Resilience Framework (CSCRF) for Mutual Funds and AMCs issued in 2024. It also includes data managed on our behalf by authorized service providers such as RTA, who operate the Investor Portal and Distributor Empanelment Portal.
Please read this Privacy Policy carefully to understand our practices regarding your personal information.
Interpretation
References to the masculine include the feminine, and references to the singular include the plural and vice versa.
All references to ‘investor’,‘client’, or ‘distributor’ include both individuals and legal entities, unless the context suggests otherwise.
Any reference to a statute or rule includes future amendments and replacements thereof.
Collection of Personal Information
We may collect, receive, or access a range of personal and sensitive information from you, either directly or through our service provider. This may include:
Name, address, age, gender, contact details (mobile number, email ID, etc.)
Bank account details and payment instrument details
PAN, Aadhaar, and KYC documents
Demat account and financial information
Income profile and investment preferences
Login credentials and authentication data (e.g., encrypted passwords or biometric information, if applicable)
Transactional and communication history
Any other information required under applicable regulations
Purpose of Collection and Use
We may process your personal information for the following purposes:
To process your investment applications, redemptions, switches, or other mutual fund transactions
To manage your investment portfolio and service requests
To comply with legal and regulatory requirements including KYC and AML obligations under the Prevention of Money Laundering Act, SEBI regulations, and other applicable laws
To perform risk, fraud, and security checks
To maintain records for business operations and compliance audits
To communicate with you about your investments or our services
To generate anonymized reports and statistics for internal or regulatory use
We rely on RTA to collect, store, and process some of this data through the investor-facing and distributor-facing portals on our behalf. CAMS is bound by confidentiality and data protection agreements and follows strict security practices.
Legal Basis for Processing
We process personal information based on:
Your explicit consent
Performance of a contract or agreement with you
Compliance with legal obligations
Legitimate business interests or those of a third party, provided such interests do not override your fundamental rights
In connection with legal claims, enforcement of legal rights, or for regulatory or judicial requirements
Disclosure and Sharing of Information
We may share your personal information with:
Registrar & Transfer Agent and technology partner for investor and distributor portals
Banks, custodians, payment gateways, and depositories
Our attorneys, auditors, consultants, and other service providers
Regulatory authorities, government agencies, courts, or tribunals, as required under law
Distributors, intermediaries, or partners involved in your transaction journey
Analytics or IT service providers engaged for business operations
Data Retention
Your personal information will be retained as long as:
It is necessary to provide services to you
Required by law or regulation
Necessary for the establishment, exercise, or defence of legal claims
Security Practices
We implement reasonable and appropriate security measures—technical, operational, and physical—to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction.
While RTA manages the investor and distributor portals on our behalf, both Choice AMC and RTA maintain security standards in line with the Information Technology Act, 2000 and associated Rules, including encryption, access controls, and periodic audits.
Cookies and Internet Tracking
Our website and those of our service providers may use cookies and other tracking technologies to:
Improve user experience
Analyze site usage and performance
Remember your preferences
You can control cookie usage through your browser settings. By continuing to use our website or the RTA-hosted portals, you consent to the use of cookies in accordance with this policy.
Your Rights and Responsibilities
Your Rights:
Access or request a copy of your personal information
Request correction or deletion of inaccurate or outdated data
Withdraw your consent (where applicable)
Your Responsibilities:
Providing accurate and updated information
Maintaining the confidentiality of your passwords or credentials
Limitation of Liability
Despite our best efforts, if unauthorized access or data breach occurs due to circumstances beyond our control, Choice AMC, its affiliates, or RTA shall not be held liable. Users are advised to adopt strong passwords and avoid sharing sensitive information insecurely.
Amendments
This Privacy Policy may be updated from time to time. The latest version will always be available on our official website. We encourage you to review it periodically.
Contact Us
For questions regarding this Privacy Policy or our data practices, please contact:
Choice AMC Pvt. Ltd. 1st Floor, Sunil Patodia Tower, Plot No. 156-158, J.B. Nagar, Andheri (East), Mumbai-400099.
Email – support@choicemf.com
1800-266-3866