Our Commitment to Privacy

Choice AMC Pvt Ltd ("we," "us," "our," or "Choice Mutual Fund") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

We take this responsibility seriously and are committed to maintaining the highest standards of data protection and privacy.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Name, address, email address, phone number
• Date of birth, gender, occupation
• PAN, Aadhaar, and other government-issued IDs
• Bank account details and financial information
• Investment preferences and risk profile
• KYC documents and information

Technical Information

• IP address, browser type, and operating system
• Device information and identifiers
• Website usage data and analytics
• Cookies and tracking technologies

Transaction Information

• Investment transactions and portfolio details
• Payment information and transaction history
• Account statements and reports

How We Use Your Information

We use your personal information for the following purposes:

• Processing transactions and maintaining accounts
• Complying with regulatory requirements and KYC norms
• Providing customer support and services
• Sending statements, reports, and updates
• Portfolio management and risk assessment
• Marketing and communication (with consent)
• Fraud prevention and security checks
• Improving our website and services
• Legal compliance and reporting

Information Sharing and Disclosure

We may share your information in the following circumstances:

Regulatory Compliance

• With SEBI, AMFI, and other regulatory authorities
• For tax reporting and compliance purposes
• In response to legal requests or court orders

Service Providers

• Registrar and Transfer Agents (RTAs)
• Custodians and depositories
• Technology service providers
• Payment processors and banks

Business Operations

• With our parent company, Choice International Limited
• During business transfers or mergers
• For fraud prevention and security purposes

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure servers and restricted access
• Firewalls and intrusion detection systems
• Regular security audits
• Disaster recovery and business continuity measures
• Employee training on information security

Your Rights

You have specific rights regarding your personal information. These rights allow you to access, manage, and protect your data. They include:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal requirements)
• Portability: Request transfer of your information
• Consent Withdrawal: Withdraw consent for marketing communications
• Grievance: File complaints regarding data processing

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies help us:

• Remember your preferences and settings
• Analyze website usage and performance
• Provide personalized content and recommendations
• Ensure website security and prevent fraud

You can control cookie settings through your browser, but disabling cookies may affect website functionality.

Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in technology, legal requirements, or business needs. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: